Derek Tucker

https://www.linkedin.com/in/derektucker111/

MKT1104: Digital Marketing & Customer Relationship Marketing

You will develop current knowledge of digital marketing tools, strategies and technical expertise. You will also gain in-depth knowledge in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation. Refine your technical capabilities and learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and …

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Reporting: Pipe Deliminators in Campaign Names

Employ strict nomenclature in campaign naming. Combine 5-7 data points into single fields so reports are more robust. Create dashboards with multiple dimensions. We use this reporting hack for paid search, email marketing and in-product messaging. EDM (eMail Marketing) example: Each campaign name combines 6 dimensions. Each dimension is separated with a pipe deliminator to …

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Personality vs. Character

We live in a culture of personality. Every fruit juice pack, every nerf gun, every medication or sanitary napkin commercial portrays extroverted personalities. Sports, entertainment, and now politics is driven by ostentation displays of personality. Blame Dale Carnegie, Henry Ford style consumerism, Carl Jung or Addler for stigmatizing introversion but a shift from a culture …

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