To manage a budget & reach sales objectives, the Head of Demand Generation must run pipeline math in three ways. Forward math >> How much revenue will Y media spend drive?Reverse math >> How much media spend is needed to drive X revenue?What-Ifs >>What is the impact of changing the performance of any (or all) of …
You will develop current knowledge of digital marketing tools, strategies and technical expertise. You will also gain in-depth knowledge in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation. Refine your technical capabilities and learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and …
MKT1104: Digital Marketing & Customer Relationship Marketing Read More »
